How does it work.Our EDMT has several layers, which get more detailedas you progress further. It may be that on any particulardecision, you can stop after one or two layers as it will havebecome clear what the ethical imperative is and how itbalances with other worthy aims.Embeddingethics in everydaydecision-makingThroughout this blueprint you will notice our compass icon. This isour reminder that making ethical business decisions is at the heartof what we do. Coops were founded as an ethical retail movementand that’s more important today than at any time in our history.The compass is the symbol of our Ethical Decision-Making Tool(EDMT), which is an approach to management that sits alongsideour financial, risk and compliance decision making processes.When you are running a business, every single decision has anethical component (just as nearly every decision has a financialcomponent). It would clearly not be business-like for us to makedecisions without doing the financial analysis first. Similarly, it wouldnot be good business for us to make any decision without doing theethical analysis before acting.The one question.At the top layer our EDMT has one simple question;“Is this the right thing to do?” It is important to start withthis one, even if we are going to go down to more complexquestions before we come back up to this one. When we askourselves ‘is this the right thing to do?’ we create a pausein our thinking process that enables us to reflect on ourpurpose and values. Often, we will feel or intuit the answerbefore we think through the logical reasoning.The next layer.The next layer of our EDMT asks the question “How is itgood for…” We generally ask this in four different ways:How is this good for our members and thecommunities (places) in which they live?How is this good for our planet?How is this good for our own people?How is this good for our partners in business?CI Coop49
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