SS 22185 Digital Catalog Flip Book 221031 - Catalog - Page 6
OUR 10 GUIDING
PRINCIPLES
1. Let the passion for the well-being of others guide us.
2. Do what’s right—not just the right thing for the business.
3. Full-disclosure labeling (Truth. Trust. Transparency.™).
4. Think independently. Lead the way. Be ahead of the times.
5. Practice formula obsolescence (Dynamic by Design™).
6. Put quality first, cost second. Let our search for better materials be perpetual.
7. Food for ingredients—not isolated nutrients—unless not available naturally.
8. Look for ways to improve processes.
9. Education before marketing.
10. Be the best.
