Southern Company Gas 2022 Sustainability Executive Summary Final 4.19.23 - Flipbook - Page 30
Case Study
Promoting Awareness of 811
811 is the national call-before-you-dig phone number for individuals to request a professional locator to mark the
approximate location of underground utility lines so they do not strike an underground line during digging. To promote the
use of 811 prior to any projects that require breaking ground, we partnered with Chauncey Black of Blackstreet to create a
remix of the song “No Diggity” to promote safe digging practices. We released the song and music video on August 11, 2021,
which is National 811 day, to remind homeowners and professional contractors across the country to call 811 to request a
free inspection of their requested dig site by a professional locator.
In 2022, we partnered with the National Excavator Initiative to promote awareness of 811 along with executive producer,
host, bestselling author, podcaster and skilled-trade advocate Mike Rowe. Through education videos and podcasts, Mike
educates the public on the importance of underground pipes, wires and cables and how to stay safe when digging. Our
education campaigns help minimize third-party damage to our infrastructure and improve public safety. Through this
campaign, we were able to garner over 422 million impressions across different media platforms. In the first month
following the campaign, we saw a 30% increase in 811 calls and a 20% reduction in damages.
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Southern Company Gas
