Strategic Framework FY19-FY22 - Report - Page 19
Pillar 2: Expand NLP’s role as the
pre-eminent, non-partisan voice
for teaching news literacy in the
United States.
Quantity and Quality
of Coverage*
Result
Annual Goal
Cumulative annual score
129
135
# of Tier 1 pieces
14
16
Average coverage score
3.3
3.4
*NLP has developed an internal scoring system that rates the quality
Pillar 3: Develop a national
community of news literacy
practitioners as advocates for
systemic change.
Network Metrics*
Metric #1:
# of teacher members
Metric #2:
# of states with members
Metric #3:
% active in news literacy
of a piece of coverage and tiers that coverage.
Metric #4:
% active in online community
Newslit.org Traffic
Result
Annual Goal
Total annual visitors
129,328
135,000
Average time on site
1:39
1:45
Result
Annual Goal
Total followers
11,340
12,000
Total annual engagements
16,949
17,500
5,500,000
6,000,000
Social Media Reach
Twitter
Total reach
Facebook
12,025
13,000
Total annual engagements
9,996,807
10,000,000
Total reach
8,185,363
8,500,000
Total followers
Flipboard
100
Total followers
100
LinkedIn
650
675
1,894
2,000
31,107
35,000
Total followers
Total annual engagements
Total reach
Medium
921
900
Total annual engagements
1,584
1,500
Total reach
5,076
5,000
Total followers
Result
Annual Goal
FY21
FY21
FY21
FY21
FY21
FY21
FY21
FY21
*The network team and accompanying metrics will be established
during FY20.
Pillar 4: Build the infrastructure and
fiscal sustainability to realize this
plan in the short term and our vision
in the longer term.
Budget/Income
Result
Annual Goal
Annual budget
and expenses
$3,557,000
$3,650,000
Contributed income
$4,535,000
$3,750,626
$109,150
$120,000
% of budget
from earned income
3%
3%
Multi-year gift value
$2,150,000
$1,500,000
% of budget
from multi-year gifts*
49%
34%
% of budget from multi-year
gifts and cash on hand*
84%
63%
Reserve
Result
Annual Goal
$1,506,900
$1,250,000
34%
28%
Earned income
Total value
% of budget from reserve*
*The next fiscal year’s budget
Strategic Framework FY19-FY20 19
