Strategic Framework FY19-FY22 - Report - Page 15
Strategies
Infrastructure
FY19
Strengthen employee compensation and
benefits program to compete for top talent.
Establish a communications team.
Establish a development team.
Establish an educator services (sales) team.
Establish the strategies, priorities and
resources to guide our contributed and
earned income streams.
Expand the education team to support plan
metrics.
Establish a Talent and Diversity Committee
on the board.
FY20
Fiscal Sustainability
Relaunch the major gifts campaign.
Explore an online giving campaign.
Begin Checkology sales:
1. Direct marketing.
2. Marketing partnerships.
Establish an organizational credit line.
Establish an organizational reserve with
a targeted giving strategy and resourcedirecting policies.
Target multi-year gifts.
Evaluate the needs of the program teams
to continue meeting user and participant
demand.
Continue the major gifts campaign.
Establish a network team.
Begin active promotion/marketing of NLP
professional development services and The
Sift.
Evaluate the needs of the communications
team to expand.
Expand the administration team to bring
accounting and HR functions in-house.
Expand earned income efforts.
Explore international opportunities for
impact and revenue generation.
Increase the organizational credit line
proportional to the budget.
Increase the organizational reserve with
surplus funding.
FY21
Re-evaluate the employee compensation and
benefits program to remain competitive with
similarly sized organizations.
Continue the major gifts campaign.
Evaluate the needs of program teams to
continue meeting user and participant
demand.
Continue active promotion/marketing of
professional development services and
The Sift.
Expand the network team.
Increase the organizational credit line
proportional to the budget.
Evaluate and expand the development and
educator services (sales) teams as needed.
FY22
Ensure that all teams are structured and
resourced to meet end-plan goals.
Expand earned income efforts.
Increase the organizational reserve
according to the plan.
Design a funding portfolio to close
remaining fiscal plan goals.
Design a specific marketing focus to reach
end-plan goals.
Strategic Framework FY19-FY20 15
