Visual Branding in the Age of Amazon - Flipbook - Page 99
CREATING COOL IN AN ELEMENTAL CATEGORY
Warby Parker Sells Cool
Happy Glasses at a
Discount - with a Dose of
Charity
Selling a trendy brand in a very competitive
market - Perfect fit online is a hard sell.
But “cool” is much easier to communicate
using young consumers connecting with
each other. Warby Parker has also been
opening new physical stores, which may
identify that certain categories of products
do have a limited growth curve for online
sales.
DO YOU TRULY
UNDERSTAND WHAT
COOL MEANS TO
YOUR CONSUMERS?
WARBY PARKER STORE
WARBY PARKER STORE
WARBY PARKER STORE IN CHICAGO
