Visual Branding in the Age of Amazon - Flipbook - Page 96
COMMUNICATING MELLOW COLLECTIONS
WITH A SINGLE INGREDIENT
Burt’s Bees Focuses
on a Single, Simple,
Natural Ingredient
HOW DO YOU
VISUALLY CONNECT
ONLINE WITH YOUR
BRAND’S SINGULAR
SELLING POINT?
BURT’S BEES COLLECTION IN BLUZOOM
BURT’S BEES BRAND IN BLUZOOM
BURT’S BEES LAYERS IN BLUZOOM
How to create collections that connect
with your consumers-Burt’s Bees has a
simple concept: Honey. It’s easy to
understand and it has intuitive natural
benefits. It does a great job of
differentiating it’s collections using
alternate usage occasions and functions
with it’s online retail efforts.
