Visual Branding in the Age of Amazon - Flipbook - Page 94
WHERE and HOW you sell your
brand is PART OF YOUR BRAND
Is Amazon or Crate & Barrel Online
an important part of your brand
message?
Consumers have favorite places they buy
certain products. How does that factor
into how they perceive that brand. Does a
consumer prefer to buy a Tommy Bahamas
shirt on their online store or on Amazon.
Why was there a line a block long to get
into Amazon GO when there was a 7-Eleven
across the street?
HOW DO YOU
VISUALLY REFLECT
YOUR BRAND ON
DIFFERENT ONLINE
RETAIL SITES? WHY?
