Visual Branding in the Age of Amazon - Flipbook - Page 92
GREAT IN-STORE LAYOUT: WHY NOT ONLINE?
Amazon Bookstore Has
Intriguing Collections that Take
Readers to Uncharted Places.
AMAZON BOOK STORE IN CHICAGO
Why is Amazon’s online layout dramatically different than in-store? -Amazon
has a delightful in-store organization
that reflect categories of books in an intuitive layout. Online in Amazon’s book
section the user is faced with text lists of
hundreds of thousands of books in an
order that leads to virtually no ability to
actually browse. The opportunity is for a
more intuitive visual layout.
DOES YOUR
ECOMMERCE
PRESENCE REFLECT
YOUR CONSUMERS
IN-STORE
EXPERIENCE?
AMAZON BOOK STORE
