Visual Branding in the Age of Amazon - Flipbook - Page 79
VISUALIZING ULTIMATE COOL WITH A PALETTE OF COLOR
Tommy Hilfiger Celebrates
the Essence of CLASSIC
American Cool
TOMMY HILFIGER STORE IN CHICAGO
Differentiating with fit and detail is how
Hilfiger wins -Playing off the traditional
American preppy vibe and pushing it
into the future. Fashion forward and hip,
while classic enough to wear to work.
WHAT MULTISENSORY COULD
YOU CONNECT
MORE DEEPLY
WITH YOUR
CONSUMERS?
