Visual Branding in the Age of Amazon - Flipbook - Page 77
COMMUNICATING THE HERITAGE OF YOUR CORE BENEFIT
Dove Turns a Heritage of
Water and Moisture into a
TRUSTED Benefit.
WHAT MULTISENSORY BENEFITS
CAN YOU LEVERAGE
MORE WITH YOUR
CONSUMER?
DOVE COLLECTION IN BLUZOOM
DOVE NUTRITIVE COLLECTION IN BLUZOOM
Dove is built on a heritage of water and
moisture. -which translates to a real
benefit in most beauty care categories.
It is perfect for Dove’s core equity in
hair care, skin care, deodorant and even
baby care.
DOVE BRAND IN BLUZOOM
