Visual Branding in the Age of Amazon - Flipbook - Page 54
How great brands visually connect with
their consumer’s deepest aspirations
Successful brands understand who
their consumers want to become
and helps them achieve that. Many
brands represent much more to
their consumers than functional
properties listed in their website.
People choose brands because they have meaning.
The name, history, imagery, icons and how they
use the product creates a relationship-however
brief-that impacts how the consumer views
themselves and their place in society. Although
consumers often have difficulty in expressing
what that connection is, it usually much more than
a functional necessity. You are selling a lifestyle
with every image.
FULFILLING DEEPEST
DESIRES
