Visual Branding in the Age of Amazon - Flipbook - Page 50
THE VERSION: A FIRST DECISION POINT
The VERSION is the first
opportunity your consumer
has to purchase your product
Each version is separate but belongs to
your brand and collection family - Each
of your version must be visually distinct
but belong to your brand family. The
objective at this layer may be easy of
finding a specific SKU, or alternatively
creating excitement over a new unique
variant.
HOW DO YOU
REINFORCE THE
SPECIFIC BENEFIT
OF INDIVIDUAL
SKUS?
