Visual Branding in the Age of Amazon - Flipbook - Page 49
YOUR COLLECTIONS DISTINGUISH THE
MANY FACETS OF YOUR BRAND
Your brand COLLECTIONS
define how you want
your consumer to
”navigate” your brand
WHAT VISUAL
ELEMENTS DO
YOU USE TO
DIFFERENTIATE
YOUR
COLLECTIONS?
Collections help your consumer
organize your brand into meaningful
groupings with similar benefits. -The
key to a successful collection layer is to
understand the different ways your
consumer uses your brand and the most
effective way for your consumer to shop
your brand. The collection layer must
hold together visually, but also have
distinct visual personalities.
