Visual Branding in the Age of Amazon - Flipbook - Page 46
THE BRAND LAYER ESTABLISHES VISUAL ANCHOR
Your VISUAL BRAND EQUITY
is the first connection your
consumer has – it should
convey your core brand
message
Your consumer is introduced to your
brand every time he or she shops
- The colors and shapes provide a
recognizable visual anchor upon which
your consumer can focus. Great brand
equities are reflected through the
collections, versions and every variation
for your brand.
WHAT ARRESTING
ICONIC ELEMENTS
DISTINGUISH YOUR
BRAND ONLINE?
