Visual Branding in the Age of Amazon - Flipbook - Page 45
Key layers of the visual
shopping experience
1
2
The BRAND Layer is the First
Connection Your Consumer Has
with Your Brand.
The COLLECTION Layer is the First
Connection Your Consumer Has with
Your brand family.
3
The VERSION Layer is the First
Connection Your Consumer Has with
a potential Purchase
Your consumer’s path to purchase moves through each layer – often
quickly. Your consumer wants to understand your brand and what it
means.
