Visual Branding in the Age of Amazon - Flipbook - Page 4
Visual Branding in the Age
of Amazon:
By Joseph Dollens
Text Copyright C 2019 Joseph Dollens
Photographs and Images C Copyright 2019
Published in 2019 by Ontario Street Publishing
222 W. Ontario, Chicago IL 60654
All rights reserved. No part of this book may be reproduced by any means
without the written permission of the publisher.
Printed in the USA
CONTENTS
Is organized around the core visual messages
that consumers connect with online.
Introduction:
A World of Visual Connection in eCommerce.
Principles
Visual Branding Principles for Ecommerce
1. Visual
Visual Connection in eCommerce
2. Aspirations
Connecting with your consumer’s deepest ASPIRATIONS
3. Sensorial
Appealing to your consumer with sensorial cues
4. Exploring
Exploring the uncharted nurtures your consumer’s adventurous side
5. Sharing
Shared human experiences create lasting consumer loyalists
6. Emotions
EMOTIONS are a powerful connection between your brand and your consumer
7. Bluzoom
About BluZoom
Conclusion:
Acknowledgments:
For a BluZoom demo contact:
Joe Dollens, President
BluZoom Digital
222 West Ontario Street
Chicago, IL 60654
(312) 953-8394
jdollens@gio.com
