Visual Branding in the Age of Amazon - Flipbook - Page 34
8. Your online
BRANDING MUST BE CONSISTENT
and easily recognizable with overall visual equity
Successful brands are easy to recognize, even when viewed in small
format. Recognition is best achieved when your brand is visually
consistent with your advertising, social media and overall brand
marketing. Potent marketing has a singular clear visual voice.
Nowhere is that more so than in crowded online retail channels.
RECOGNIZABLE FROM A DISTANCE AND IN VIRTUALLY EVERY COUNTRY IN THE WORLD, SPECIAL K PROMINENTLY
FEATURES A STYLIZED LOGO EVERYWHERE THE BRAND IS SOLD AND ADVERTISED. IT IS A MODEL OF VISUAL
CONSISTENCY.
