Visual Branding in the Age of Amazon - Flipbook - Page 20
1. Your online brand should
EXCEED IN-STORE EXPERIENCE
…online retail is a creative channel, NOT a big boxstore
Online retail is a creative channel with infinite
opportunity for creativity. As a brand owner you
have an obligation to create the most compelling
story possible with the technology that ecommerce
now has available. Rich visuals, integrated video,
effortless information. Your consumer must want
to visit and dwell in your mystical ecommerce
experience whether buying a Tesla or a roll of paper
towels.
LE CREUSET’S COLOR PALETTE IS THE HEART OF THE BRAND. THE CRATE &
BARREL WEBSITE DISPLAYS THIS BENEFIT BETTER THAN AN IN-STORE DISPLAY.
