Visual Branding in the Age of Amazon - Flipbook - Page 2
About Visual Branding in
the Age of Amazon
About Visual Branding in Ecommerce
Online shopping is omnipresent. We are on the
brink of 5G. However, the integration of visual
imagery and rich media into online retail sites
is almost nonexistent. The focus is on price and
delivery. But brands speak in a visual language.
They create lasting emotional connections with
their consumers. Online
retail sites like
Amazon, Walmart.com, Ulta and Alibaba have
an untapped potential to reflect the visual
excitement of great brands.
For a BluZoom demo contact:
Joe Dollens, President
BluZoom Digital
222 West Ontario Street
Chicago, IL 60654
(312) 953-8394
jdollens@gio.com
Outdated legacy user experience frameworks
continue to dominate in the major online
retailers. Most sites are simply ordering lists of
linear B&W drop-down lists of product names,
functions and sort options. Consumers think
visually. They shouldn’t have to read brand
names, they should SEE them.
Consumers prefer the convenience of online
shopping, but the experience of in-store
shopping. Only 15% of products are bought
online. WHY? Visual branding in online retail
sites – and the richness of layering images and
integrated brand experiences, represent a huge
opportunity to bridge the excitement gap
between in-store and online shopping.
About Amazon and Visual Branding
Everyone is familiar with Amazon, and broadband penetration is 90%. Why then, does
Amazon have only a 7% share of retail sales,
and Walmart 17%?
Amazon provides a solution that allows consumers to find specific products using text
based searches. It sells over 606 million products. It is not, however, a shopping experience
consumers like. 55% of all consumers purchases are unplanned, but Amazon focuses
almost solely on fast delivery and price, not
on browsing. This leaves a huge opportunity for true “browsing” for products that are
unplanned or spontaneous – a majority of
purchases.
A far better visual UX and branding experience would bridge the gap between in-store
retail experience and on-line experience –
especially for mega-sites like Amazon and
Walmart.com.
The objective of this book is to identify
opportunities for more effective visual
branding in on-line retail channels.
