Visual Branding in the Age of Amazon - Flipbook - Page 140
HOW GREAT VISUAL BRANDING INSULATES
AGAINST ONLINE PRICE COMPETITION
Consumers Always Have a
Lower Price Choice
- Recognize the Difference
Between Low Price and Value
Price will always be important, but it is
almost never the first decision point- Is
a Tommy Bahamas shirt worth 7 times a
less expensive one? They would argue
ABSOLUTELY. The task is to communicate
that value to the consumer in a crowded
online retail environment. A big part of
that is the aura the brand can paint using
the visual mediums available in online
sites like Amazon.
SSLR SHIRTS ON
AMAZON.COM
TOMMY BAHAMA WEBSITE
DOES YOUR BRAND
SELL GREAT VALUE
OR JUST LOW PRICE?
SSLR SHIRTS ON AMAZON WEBSITE
