Visual Branding in the Age of Amazon - Flipbook - Page 138
EXPRESSING PASSION AS A TANGIBLE BENEFIT
Philosophy Focuses
Collections on Facets of
Confidence and Wellbeing
Words that connect with your consumer’s
deeper desires- Philosophy conveys an
approach to life that is both thoughtful
and expressive. It encompasses it’s core
benefit of an emotional boost as well as
communicating a natural purity of it’s
ingredients.
CAN YOUR
CONSUMER
VISUALLY IDENTIFY
THE KEY BENEFIT IN
EACH VERSION?
PHILOSOPHY BRAND IN BLUZOOM
