Visual Branding in the Age of Amazon - Flipbook - Page 132
VISUALIZING PHYSICAL PERFORMANCE
WITH A SIMPLE TAGLINE
Nike Aspires with
Crazy Dreams that You
Can “Just Do It”
Your whole package is an icon - Nike is as close
to a “pure brand” as you can get. Although it
is basically sportswear, the aura of winning is
driven home with their iconic logo and their
ability to utilize the news media to promote
their brand image.
DOES YOUR
NIKE DISPLAY IN STORE
KEY MESSAGE
RESONATE ACROSS
DEMOGRAPHICS?
NIKE STORE IN CHICAGO
NIKE DISPLAY IN STORE
