Visual Branding in the Age of Amazon - Flipbook - Page 130
THE CHILD IN ALL OF US IS A POWERFUL CONNECTION
Disney Connects with the
Touchable Experiences;
Disney Online Should Also
be a Memorable Adventure
Disney sells experience driven productsWhen you take home a Disney product
you take home a delightful memory. It’s
in-store environment is a chaotic
menagerie of children’s joy that is very
challenging to convey in an online
presence. It is virtually all emotional and
visual experience.
DISNEY’S ONLINE STORE DEPARTMENT LIST
HOW SIMILAR ARE
YOUR ECOMMERCE
DISNEY BRAND
COLLECTIONS TO
YOUR IN-STORE
EXPERIENCE?
DISNEY STORE IN CHICAGO