Visual Branding in the Age of Amazon - Flipbook - Page 121
COMMUNICATING SHARING THROUGH VIRTUAL TOUCH
Casa Noble Wants
SHARING to be the Key
Reason to Purchase
Carving out a differentiation through social
connection - Every liquor brand wants to
communicate great taste. But then you
look like every other brand. Casa Noble’s
strategy is around HOW it’s shared and
the warmth with which it is offered in
friendship. A unique point of differentiation
in a crowded premium category.
DOES YOUR
ECOMMERCE
PRESENCE REFLECT
THE KEY BENEFIT OF
YOUR BRAND?
CASA NOBLE ON DISPLAY
