Visual Branding in the Age of Amazon - Flipbook - Page 119
SELLING LOVE IS AT THE HEART OF MANY BRANDS
Honesty & Trust
are the Essence of Almost
Every Baby Care Brand
Honest
competes
by
directly
communicating their product purity.
It cuts through the competitive clutter
by using a very well know and adored
spokesperson – Jessica Alba, who is also
one of their founders. Her squeaky clean
appeal adds immense horsepower to the
brand persona.
ARE YOU
LEVERAGING THE
CONNECTION YOUR
BUYER HAS WITH
YOUR END USER?
THE HONEST BRAND IN STORE
THE HONEST BRAND
