Visual Branding in the Age of Amazon - Flipbook - Page 114
ONLINE STRATEGY MUST PARALLEL IN-STORE STRATEGY
Clinique Collections Have
a Unique Visual Power in
Pastel Colors
Clinique has a broad presence in prestige
channels. It uses it’s distinctive logo and
palette of pastel colors to stand out
among brands that vie for that premium
beauty user. It also creates easy to
understand collections that appeal to a
broad audience.
DOES YOUR
ECOMMERCE
PRESENCE EQUAL
THE EXPERIENCE
ON YOUR RETAIL
PRESENCE?
CLINIQUE BRAND IN BLUZOOM
