Visual Branding in the Age of Amazon - Flipbook - Page 103
CHOOSING WHAT GREEN MEANS TO YOUR CONSUMER
Seventh Generation Reflects
Care for Loved Ones Yet to Come
A mom’s family takes priority over all elseConsumers care about the environment as
long as it has a positive impact on their family.
Seventh Generation does this by focusing
their eco-benefit directly toward the very
young end users.
ARE YOU GREENWASHING OR
SELLING A TRUE
ENVIRONMENTAL
BENEFIT?
WHOLE FOODS MARKET
SEVENTH GENERATION SENSITIVE SKIN DIAPERS IN STORE
