PiNG! Connecting with Your Consumer - Flipbook - Page 83
PiNG!
CHAPTER 3
PiNG!
CHAPTER 3
Prestige Marketing—Ice Source
Deliver Expected Benefits
in Unexpected Ways
Pushing the limits of functionality.
Ice Source is a unique facial care product designed to
be used cold. Its high-speed cooling creates a lifting effect for the skin. When activated, the package itself goes from room temperature to very cold
in two minutes, thus cooling the physical product.
This unique package is, literally, a little refrigerator.
The cooling mechanism gives the consumer an experiential benefit as well as the appeal of the product’s
unique packaging. Ice Source excites the consumer
through the unique and unexpected functionality of
its package which works perfectly with the product’s
name.
Does your package offer
functionality that supports
your brand’s key benefit?
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