PiNG! Connecting with Your Consumer - Flipbook - Page 81
PiNG!
PiNG!
CHAPTER 3
CHAPTER 3
Portability Innovation—Panadol Extra Booklet
Maintaining
Brand Visibility
in the Purse or
on the Counter
Create a billboard effect for the consumer. Panadol, a
GlaxoSmithKline product, is the largest analgesic brand sold in the
United Kingdom. Its Panadol Extra product comes in a unique booklike package that connects powerfully with consumers. This easyto-use package is both highly portable and highly visible, whether
on the shelf or in the consumer’s handbag. The booklet format opens
up into “pages” that display the product in an eye-catching way.
Such distinctive packaging creates a powerful brand billboard inside
the consumer’s handbag. At the same time, the unique packaging
makes a striking shelf display with its larger, flat front label, which
is more impactful than the standard bottle of pills.
Does your brand stand out
in every setting?
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