PiNG! Connecting with Your Consumer - Flipbook - Page 71
PiNG!
CHAPTER 3
PiNG!
CHAPTER 3
Inspired Design Is the Sum of Many Parts
Individual
Packaging Elements
Can Inspire
Great package ideas are often hidden in products outside of your category. When managing brands,
we have a tendency to view innovative products as a whole: either it is a good product or it is not. Yet even mediocre products
can have aspects that are great. So start viewing products as the
sum of many individual elements. Consider the product benefit,
ingredient, package, texture, material, dispensing system and
color separately, as unique elements. Then look at how these elements support one another. You’ll be able to leverage far more
existing products as fodder for ideas, including products whose
core packaging concept is not that compelling.
What great packaging ideas
can be found outside your
category?
70
71
