PiNG! Connecting with Your Consumer - Flipbook - Page 45
PiNG!
CHAPTER 2
PiNG!
CHAPTER 2
GIO: Enhancing Your Understanding
of Brand Architecture
GIO Delivers Deep Insight into your Brand Architecture
GLOBAL
INTELLIGENCE
Understanding how the consumer views your brand’s architecture is a key part of
developing a strong overall brand strategy. GIO can provide you with valuable insight
into the strengths of your existing architecture, and how it can be improved upon as you
continue to compete on a global basis.
Our brand architecture assessments identify the executional Our architecture assessments provide you with insight
approaches currently used both by your brands and by those into how well your architecture organization is viewed and
of your key competitors. A brand architecture report outlines understood by the consumer at retail in the “real world.”
each brand’s:
GIO’s global capabilities mean your architecture reports
not only outline your brand’s overall organization strat• SUB-LINE AND VARIANT STRATEGY
egy, but also identify country-by-country nuances within
• SPECTRUM OF BENEFITS
each brand. This assessment can be critical in increasing a
brand’s global breadth and depth.
• NOMENCLATURE STRUCTURE
• V ISUAL COMMUNICATION OF THIS
STRUCTURE
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