PiNG! Connecting with Your Consumer - Flipbook - Page 34
PiNG!
CHAPTER 1
PiNG!
CHAPTER 1
FRANCE: FRESH FOOD AND BEAUTIFUL STYLE
French Indulgence:
A Requirement
for the Masses
Do not underestimate the power of indulging
the senses. The French love style. Whether it is style in food
or in beauty, France usually sets the standard.
Carrefour is France’s largest retailer, second globally only to WalMart. Its stores have the world’s best fresh dairy, produce and
packaged foods, as well as unique beauty care “store-within-astore” environments. These beauty care “stores-within-a-store”
feature well-lit shelves that highlight color and package appeal,
creating a wonderful impression. The stores also feature a private label brand of premium foods called “Reflections of France”
that mirror France’s long-standing culinary culture. The Carrefour
shopping experience is always superior to that of most retailers.
Do your language
and visuals support
your premium
positioning?
Reflets de France is a Carrefour private label brand
of premium quality foods.
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