PiNG! Connecting with Your Consumer - Flipbook - Page 18
PiNG!
PiNG!
CHAPTER 1
2
1
Category layer
GIO will help you better understand how well your brand is doing on the shelf when
surrounded by competitive brands and thousands of variant choices. We will provide
you with a glimpse of what your consumer sees when she shops your shelf.
GIO:
Understanding Connections,
Layer by Layer
18
Brand block layer
CHAPTER 1
Our shelves will show you how well your brand
holds together and stands out at retail. These
shelves will help you make decisions about
your package design, shape and materials so
that the consumer clearly sees where your
brand begins and ends.
3
Version layer
GIO will help you use the shelf set photographs
to improve your SKU differentiation strategy. GIO can assess whether the consumer can
easily shop your brand and whether your SKU
differentiation takes away from your overall
brand block.
Hair Care: Russia, Real
When your brand competes on a global basis, it is imperative
to understand how your marketing and design decisions impact
your visual branding at the shelf in each country. GIO Global
Intelligence has expertise in providing insight about your brand’s
presence on shelf. We help you see what your consumer sees
in any country in which your brand competes. We help you
identify your brand’s PiNG points at each layer of the shopping
experience.
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