PiNG! Connecting with Your Consumer - Flipbook - Page 167
PiNG!
Generating
Structural & Graphic
Packaging
Assessments
CHAPTER 6
PiNG!
CHAPTER 6
GIO collects products to analyze structural and
graphic packaging strategies. These assessments are
used by our clients to optimize their packaging strategies around
the world. We provide these globally in multiple categories.
Our packaging assessments can positively impact your profitability. We analyze your brand’s sizes so you can make informed
decisions about potential portfolio reductions. We also evaluate how components are being shared across multiple package shapes, helping you decide if every product line requires a
proprietary package or if more component sharing makes
strategic sense. Such analyses (which often factor in sales data)
can help identify minimally profitable package structures and
shave manufacturing costs.
• Extensive packaging data collection
• Global brand size line-up creation for
GLOBAL
INTELLIGENCE
166
reduction in sizes
• Classification of sources and
opportunities for component sharing
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