PiNG! Connecting with Your Consumer - Flipbook - Page 164
PiNG!
Identifying Impactful
Trends, Innovations
& New Product
Development
CHAPTER 6
PiNG!
CHAPTER 6
GIO collects a vast array of products from around
the world. This is done with an eye toward identifying the
newest, most relevant concepts. We look for all things new: benefits, packaging, usage occasions, ingredients, dispensing, iconography and new language. We cast the net wide to find concepts applicable to your brand.
Our product collection and database interface help you understand and solve tough strategic issues. From responding to the
demands of retail customers to making sure your brand does not
miss out on key consumer movements, our database of innovations can help your brand stand apart. We identify products that
are at the forefront of their categories. These innovative and
breakthrough products provide tangible and inspiring stimuli for
your brand’s innovations. GIO uses this body of stimuli in interactive ideation sessions with your group. These sessions provide
a wealth of product possibilities to inspire your group. They help
you stay ahead of your competition in short- and long-term
product development and brand strategy.
• Broad global product collection
• Key trend and innovation
GLOBAL
INTELLIGENCE
identification
• Ideation and new product
development management
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