PiNG! Connecting with Your Consumer - Flipbook - Page 163
PiNG!
Developing
Effective
Brand
Architectures
CHAPTER 6
PiNG!
CHAPTER 6
GIO creates visual architecture reports for global strategic decision-making. These visuals define a
kind of family tree or organization chart for each brand. Each
architecture captures the sub-lines and individual SKUs available
for these brands in every country. They outline the visual and
nomenclature elements used by each brand to communicate both
boutique and overall brand strategies.
It is a long distance from the boardroom to the shelf. What made
sense as a strategic decision may not translate well at retail.
Our architecture reports deliver insight into how your consumer
views your intended brand organization. We help you see how
your consumer sees your brand. Our architectures identify white
space opportunities as well as options to simplify your product
line-up. We help you understand the most important benefits in
your category and how to communicate those to your consumer
in a way she understands.
• Brand architecture assessments
• Visual equity & nomenclature
GLOBAL
INTELLIGENCE
success discovery
• Insight into consumer brand
understanding
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