PiNG! Connecting with Your Consumer - Flipbook - Page 161
PiNG!
Capturing
In-Store
Images
CHAPTER 6
PiNG!
CHAPTER 6
GIO collects high-resolution shelf set photographs from virtually anywhere in the world. We
cover a wide selection of categories and retail channels where
your consumer shops.
GIO’s shelf set photos capture the competitive environment in
which your brands live so you can better understand how to
successfully compete on a global basis. We use these shelf sets
to identify strengths and weaknesses in the presentation of
your products at retail. You see what your brand and package
design decisions look like on shelf, and can identify the strategic decisions being made by your competition. We provide this
on a country-by-country basis in order to meet unique consumer cultural demands. By experiencing your category’s reality
in the field, you are better equipped to make effective strategic
decisions for your brand.
• Shelf set photographs
• On-shelf competitive analysis
GLOBAL
INTELLIGENCE
160
• Strategic design & brand success
identification
161
