PiNG! Connecting with Your Consumer - Flipbook - Page 131
PiNG!
PiNG!
CHAPTER 5
CHAPTER 5
GIO’s Role is Applying Cross-Category Insights
GIO Global Intelligence has
focused assessment and
analysis capabilities across
consumer packaged goods
around the world.
We help clients better understand their existing
category on a global basis. Then we show clients
the key insights and inspiration they can glean
from other categories.
GIO also puts clients’ design and brand strategy
decisions in perspective by showing them what
their strategies look like on shelf, surrounded by
their competitors. At the same time, GIO can show
clients how brands in other categories successfully
compete on shelf and how those lessons from other categories can be applied to each client’s own
category.
GIO not only helps you understand
your brand presence in your own category, but also applies its expertise in
other categories to improve your overall brand strategy success.
130
GLOBAL
INTELLIGENCE
Oral Care
Fabric
Care
Pet
Care
Personal
Cleansing
Beverages
Skin
Care
Hair
Care
Snacks
Male
Grooming
Antiperspirants &
Feminine Deodorants
Care
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