PiNG! Connecting with Your Consumer - Flipbook - Page 123
PiNG!
PiNG!
CHAPTER 4
CHAPTER 4
Innovation through Signage—Point-of-Sale
Create a store-within-a-store retail
environment for your brand alone.
“Boutique” Your Brand
Through
In-Store Marketing
Many brands overlook the power that point-ofsale (POS) materials have to get products noticed
in large competitive environments. It is a challenge
to manage branded POS across several retailers
in many countries. But when done effectively,
point-of-sale materials help create your very own
boutique, which will set your brand apart from its
competitors. POS helps your consumer easily find
your brand at the shelf layer, and will help her better
understand your product’s benefits and functionality at the version layer. By creating a store-within-a-store environment, you make her shopping
experience much easier and more streamlined.
Can you make your
brand stand out as a
distinct “store” within
its category?
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