PiNG! Connecting with Your Consumer - Flipbook - Page 111
PiNG!
PiNG!
CHAPTER 4
CHAPTER 4
Innovation in Form—Sun 2-in-1
“Show Me” Elements
Showcase Benefits
Untapped form potential.
Sun 2-in-1 is a unique
French dishwashing cleaner that combines three elements in a
dissolvable hydrofilm. This “all in one” approach offers several
benefits: the product washes, rinses, dries, protects and provides spotless shine. The benefits are visually reinforced with
the product itself, which is shown on the package. The intriguing form of the product is the PiNG point, which represents the
innovative visual structure of the product itself.
What design
elements in your
form communicate
a key benefit?
110
111
