Equbusiness book VERSION 28SEPT2023 - Flipbook - Page 96
8. NGOS AS ADVOCATES FOR GENDER EQUALITY
By Vigilija Ziuraite & Edita Jurkonyte
8.1. INTRODUCTION
Gender equality is an essential aspect of human rights and social justice, encompassing the equal treatment,
representation, and opportunities for individuals of all genders. While significant strides have been made over
the years in advancing gender equality, disparities persist across the globe, affecting various aspects of life, from
economic empowerment to political representation and access to education. In this context, non-governmental
organizations (NGOs) have emerged as powerful advocates for gender equality. NGOs play a pivotal role in
challenging systemic discrimination and promoting social change. This chapter explores the diverse roles of NGOs
in advocating for gender equality, highlighting their impact on policy development, community engagement, and
the rights of women and marginalized genders. Drawing upon a comprehensive review of existing literature, case
studies, and real-world examples, this study analyzes the challenges and opportunities that NGOs encounter as
they strive to promote gender equality. The analysis encompasses the multifaceted dynamics of public scrutiny,
encompassing public perception, accountability, and funding implications. Furthermore, it investigates the
escalating pressure exerted by businesses, motivated by both corporate social responsibility considerations and
consumer demands for gender equality.
8.2. CHALLENGES FACED BY NGOS
Gender equality remains a pressing global issue, and non-governmental organizations (NGOs) play a crucial role
in advocating for and advancing gender equality agendas. However, the efforts of NGOs in this domain are
increasingly subject to public scrutiny and face growing pressure from businesses. This section delves into the
challenges faced by NGOs engaged in the pursuit of gender equality, with a primary focus on the complex
interplay between gender equality initiatives within NGOs, the influence of public scrutiny, and the impact of
business pressures.
Gender equality is not just a moral imperative but also a fundamental human right. The United Nations'
Sustainable Development Goal 5 underlines the importance of achieving gender equality and empowering all
women and girls worldwide. NGOs, as key stakeholders in the global gender equality movement, champion this
cause by initiating programs, conducting research, and advocating for policy changes. Their contributions are
instrumental in shaping a more equitable and just society, where individuals of all genders have the opportunity
to thrive on an equal footing. NGOs involved in gender equality advocacy often face complex challenges in
navigating their own internal dynamics as they must address issues related to organizational culture, diversity,
and the extent to which gender equality is integrated into their mission and practices. Maintaining the right
balance between advocating externally, managing internal practices, and engaging with external stakeholders
continues to pose a persistent challenge.
Public scrutiny has become a significant challenge for NGOs in their gender equality initiatives. Since more people
become aware of gender-related issues and inequalities, they also expect greater transparency and accountability
from NGOs. Social media and the rapid dissemination of information have amplified public scrutiny, making it
vital for NGOs to maintain consistency in their efforts and respond effectively to criticism or allegations.
Innovation and technological change are profoundly transforming and redefining life in the 21st century.
Technological progress is enabling unprecedented advances capable of improving social, economic, and political
outcomes for all. NGOs that intend to enter along the path of development have to act in such a way that
everyone actively participates in their projects and gets involved to concretize them effectively and
conscientiously. Digital activism and the power of movements such as #MeToo undoubtedly demonstrate the
influence of collective digital action to drive change. However, social media has also fostered gender
