Equbusiness book VERSION 28SEPT2023 - Flipbook - Page 52
9. NGO’S AS ADVOCATES FOR GENDER EQUALITY
INTRODUCTION
Gender equality is an essential aspect of human rights and social justice, encompassing the equal treatment,
representation, and opportunities for individuals of all genders. While significant strides have been made over
the years in advancing gender equality, disparities persist across the globe, affecting various aspects of life, from
economic empowerment to political representation and access to education. In this context, non-governmental
organizations (NGOs) have emerged as powerful advocates for gender equality. NGOs play a pivotal role in
challenging systemic discrimination and promoting social change (Skibick Araújo, 2009). This chapter explore the
diverse roles of NGOs in advocating for gender equality, highlighting their impact on policy development,
community engagement, and the rights of women and marginalized genders. Drawing upon a comprehensive
review of existing literature, case studies, and real-world examples, this study analyses the challenges and
opportunities that NGOs encounter as they strive to promote gender equality. The analysis encompasses the
multifaceted dynamics of public scrutiny, encompassing public perception, accountability, and funding
implications. Furthermore, it investigates the escalating pressure exerted by businesses, motivated by both
corporate social responsibility considerations and consumer demands for gender equality.
9.1 CHALLENGES FACED BY NGO’S
Gender equality remains a pressing global issue, and non-governmental organizations (NGOs) play a crucial role
in advocating for and advancing gender equality agendas. However, the efforts of NGOs in this domain are
increasingly subject to public scrutiny and face growing pressure from businesses. This section delves into the
challenges faced by NGOs engaged in the pursuit of gender equality, with a primary focus on the complex
interplay between gender equality initiatives within NGOs, the influence of public scrutiny, and the impact of
business pressures.
Gender equality is not just a moral imperative but also a fundamental human right (Donnelly, 2011). The United
Nations' Sustainable Development Goal 5 underlines the importance of achieving gender equality and
empowering all women and girls worldwide. NGOs, as key stakeholders in the global gender equality movement,
champion this cause by initiating programs, conducting research, and advocating for policy changes (Srivastava
and Austin, 2016). Their contributions are instrumental in shaping a more equitable and just society, where
individuals of all genders have the opportunity to thrive on an equal footing (Afsharipour, 1999). NGOs involved
in gender equality advocacy often face complex challenges in navigating their own internal dynamics as they
must address issues related to organizational culture, diversity, and the extent to which gender equality is
integrated into their mission and practices. Maintaining the right balance between advocating externally,
managing internal practices, and engaging with external stakeholders continues to pose a persistent challenge.
