The Gender Pint Gap Revisited FINAL - Flipbook - Page 45
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THE GENDER PINT GAP: REVISITED/BARRIERS
2023: There are negative health implications associated with beer
drinking.
As a reminder the 2018 data showed that 29% of
women thought calorific content and the
negative health implications associated with beer
drinking were problematical.
2023 insights
Calorific content and negative health
implications came in as the second biggest
barrier to women drinking beer (70%
responded they agreed or tended to agree).
This opinion was highest amongst younger
drinkers aged 18 to 24 (83%) who could be
argued are more health-aware, and lowest
amongst the 55+ group of women, of whom
61% cited this as a barrier to drinking beer.
Interestingly, this was the only area where
men strongly or tended to agree more than
women that calorie content and health
implications were major barriers to women
drinking beer (75%M versus 70%F).
“Wine (the drink of choice for most women) is still, sweet and high strength and drunk in large glasses making it
easy to drink - and drink too much (glass size, finishing bottles, constant pouring). Our wine drinking habits are
what has caused most of the increase in drinking in women over the last 30-40 years, and the result is the high
death rate from alcohol in women of our generation. Seen in relation to what is very gendered wine drinking,
drinking beer is much better for women. In terms of being lower abv, carbonated and high volume it would be
better if women drank beer - I wish I had.”
Laura Willoughby MBE, Co-founder Club Soda
