The Gender Pint Gap Revisited FINAL - Flipbook - Page 4
THE GENDER PINT GAP: REVISITED
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"Because 99% of the beer world is still seen through the male gaze,
it makes it incredibly hard to encourage women in; from
advertising that erases any women over the age of 25 to overtly
blokey marketing, to a total failure to create a language that speaks
to everyone, not just those who are ‘in on it’, it is gatekeeping by
men at every stage.
It’s also not enough to just say ‘but we welcome everyone’ because
you’re not doing anything to actively invite people to participate
and this stems from the fact that there aren’t enough women at
the top in brewing businesses and too many hit the glass ceiling
before they can get there”.
Melissa Cole, freelance journalist, beer, food & cider writer,
sommALEier & Certified Cicerone®
Picture Credit: Steve Ryan Photography
