The Gender Pint Gap Revisited FINAL - Flipbook - Page 31
THE GENDER PINT GAP: REVISITED/INFLUENCES
30
2018 Revisited: Which, if any, of the following would
encourage you to drink beer in a pub or bar?
2018
Age
Regionality
Women in the 18 - 34
year old age group
cited the reputation
of a specialist bar and
a good selection of
beer as the biggest
encouragement to
drink beer (net 35%).
Women in the
North were most
likely to drink beer
if they recognised
a beer they liked
(27%).
Women aged 35+
said recognising a
beer they like was
their biggest
influence to choose
beer.
Social Grade
ABC1 women were
more influenced by
the reputation of
the bar (37%)
Women in London
compared to 23% of
were most
C2DE women.
influenced by the
reputation of the
bar, and the beer
range it stocks.
2018 insights
For 23% of women in all age groups, a pub or bar which has an established reputation as a specialist beer outlet influenced their
decision to purchase a beer.
Sampling a beer before purchase encouraged 17% of women to choose a beer.
Peer groups had a big influence with 18% of respondents saying they would drink beer if their friends were drinking it.
Alongside a pub or bar’s reputation, recognising ‘a beer they like’ was a key influence in encouraging women to purchase beer in a
pub/bar. Across all age groups, almost a quarter of women cited this as a key reason in their decision to choose a beer as a drink of
choice.
Whilst glassware was not a key influencer in a woman’s decision to purchase beer in a pub/bar, it became significantly more important
in the decision process for women than men.
