The Gender Pint Gap Revisited FINAL - Flipbook - Page 3
THE GENDER PINT GAP: REVISITED
Introduction
BY ANNABEL SMITH | FOUNDER, DEA LATIS
Women brew, package, sell, serve, drink, and enjoy beer every day. They are interested in, and associated with a sector which is
diverse, exciting, and progressive. But are their voices being heard in a conspicuously male domain?
Dea Latis, a collective of women working in the beer sector, discovered a large proportion of women in the UK are disinterested,
disenfranchised and indifferent about beer, and back in 2018 we wanted to explore the reasons why. With the help of a grant from
the Brewer’s Research and Education a YouGov Omnibus survey was commissioned which revealed some insights into women’s
attitudes, perceptions, and misconceptions about beer. The resulting Gender Pint Gap report identified many barriers and
challenges for women, amongst them: male-orientated marketing and advertising, the way beer is served, and concerns about
health and calorific content associated with beer drinking.
This groundbreaking report was the start of a long journey. It threw up more questions than answers. With further funding, the
opinions and attitudes of these women were explored in more detail, using qualitative methodology. The 2019 Beer A-Gender
report analysed where women’s perceptions about beer stemmed from, why they felt the way they did about beer, and most
importantly, what lessons the beer and pub sector could do to address the disparity between male and female attitudes towards
beer.
Since the first two reports, the world has changed. Has the global pandemic, cost of living crisis, the #MeToo movement, and
gender self-identification shifted women’s perceptions and attitudes about beer? Dea Latis felt it was the right time to revisit this
topic.
The 2018 data from the Gender Pint Gap was used as a benchmark, and a YouGov survey of the same size and demographic
profile was commissioned in 2023. The statistics, insights, commentary and opportunities outlined in the Gender Pint Gap
Revisited are intended to act as a reference point not only for those employed within the beer and pub sector, but also those who
are curious about the complex relationship women in Britain have with beer: who drinks beer most frequently and when; what
they enjoy about it; and what puts them off. Through a set of comparative analysis, The Gender Pint Gap: Revisited explores if
there has been a change in attitudes, opinions and behaviours, and offers a hypothesis to how beer can truly become a gender
neutral drink.
With grateful thanks to the Worshipful Company of Brewers who awarded Dea Latis a grant from the Brewer’s Research and Education Fund
to further this research programme.
02
