The Gender Pint Gap Revisited FINAL - Flipbook - Page 20
THE GENDER PINT GAP: REVISITED/DRINKING HABITS
19
2018 Revisited: What, if any of the following, do you
like about beer?
2018
Age
Regionality
Women in the 35 - 44
year old age group
cited taste as the thing
they liked most about
beer (71%).
Women in
London enjoyed
the taste aspect of
beer more than
anything else
(61%).
This dropped to 46%
of women in the 18 –
24 year old age group
who cited taste as
their favourite aspect
about beer.
This dropped to
52% of women in
the Midlands who
say taste is their
favourite aspect
about beer.
Social Grade
There was only a
1% variation
between social
grades with 57%
of ABC1’s stating
taste was their
favourite aspect
compared to 55%
of C2DE’s.
2018 insights
Women in the 18-24 age group liked the social aspect of drinking beer (44%), as did students (49%).
Price was, unsurprisingly, a deciding factor among younger drinkers, with 42% of 18-24's citing this as their reason for liking
beer, compared to 21% for all women, and was a stronger factor among women in the North (29%).
Refreshment was more important to older age groups - for 51% of 45-54 year old’s and 61% of 55+ group.
Women liked the fact that they can choose the serve size (thirds, halves, pints) more than men.
When it comes to taste women aren’t quite as enthusiastic and similarly don’t rate the social side of beer drinking as highly
as men.
