The Future of Shopping - Flipbook - Page 23
Meet customers where
they feel comfortable engaging.
COVID didn't create multi-channel fulfillment strategies, but it certainly
put the spotlight on their absolute necessity going forward.
A strong online presence is as essential as the store experience.
Similarly, services like curb-side pick-up or pick-up lockers are becoming
ubiquitous to service options, and failing to give customers options will
be a fatal miss.
Brands need to use this moment to build stronger
connections with customers.
Establish a dialog that's distinctive to a brand's voice, and instill
confidence through meaningful communications.
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Bergmeyer Trend Report
The Future of Shopping
