The Future of Food - Bergmeyer Trend Report - Report - Page 11
NUMBER 02
Brand Thumbprint
It’s one thing to take the measures to make an environment clean and safe for your customers.
It’s another to communicate it clearly and familiarly. Communication also needs to convey
authenticity in a business’s regard for their customers well-being and concern for their safety.
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The message should feel aligned to that business’s persona.
It should be executed with a degree of quality and production that
reflects a true investment they’ve taken in caring of the customer,
as these communication vehicles will be with us for the foreseeable
future as we navigate the escalation and de-escalation of the
pandemic.
Continuity of tone and voice is key to being genuine.
The details do matter to the customer.
Our work with the Kentucky Bourbon Trail focused on the creation of a branded wayfinding
experience with clever, comforting, and clearly defined directions. Patrons that hit the trail
again can do so with the confidence that the distilleries will be as serious about safety as
they are about producing their spirited libations.
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BERGMEYER TREND REPORT | THE FUTURE OF FOOD
Signage and wayfinding re-entry kit for the Kentucky Bourbon Trail
